Why You Need an Email Deliverability Audit

You’ve spent hours crafting the perfect email—engaging offers, stunning designs, and valuable content. But when you hit “send,” something goes wrong:

  • Transactional emails are landing in spam.
  • Business emails are being rejected by Gmail.
  • Outlook and G Suite are flagging your messages.
  • Open rates have decreased to ~15% or less.

It’s frustrating, right? You’re doing everything right, but your emails still don’t reach your customers’ inboxes.

What’s Causing Poor Deliverability?

The truth is, poor email deliverability doesn’t just happen. It’s caused by specific issues that most businesses don’t even realize they have:

  • Authentication Issues: Your SPF, DKIM, and DMARC records aren’t set up correctly, making email providers question your legitimacy.
  • A Damaged Reputation: Spammy behavior or poor metrics have flagged your domain or IP, keeping your emails out of sight.
  • Problematic Content: Spam-triggering words, untrusted links, or clunky formatting are killing your chances of inbox placement.
  • Low Engagement: Poor open and click rates signal to providers that your emails aren’t valuable.
  • High Bounce Rates: Inactive or invalid addresses are dragging down your credibility.
When emails don’t land in inboxes, the consequences are clear:
  • Missed Opportunities: Your best offers and updates go unseen.
  • Wasted Resources: Time and money spent on email campaigns yield little to no return.
  • Lost Trust: Poor email performance damages your brand and credibility.

Every day, businesses just like yours are seeing poor email results, and the cause is always the same: bad deliverability. You can send emails all day long, but if they never reach the inbox, they are worthless.

How an Email Deliverability Audit Can Help

The first step to fixing your email deliverability issues is figuring out what’s going wrong. Once you identify the root cause, you can fix it—and, more importantly, prevent it from happening again.

An Email Deliverability Audit gives you a complete picture of your email health, uncovering what’s broken and providing clear steps to fix it

Here’s how we can help:

1. Technical Infrastructure Analysis

Are your emails set up for success?

We’ll assess:

  • Authentication Records: Verifying SPF, DKIM, and DMARC are set up correctly.
  • Inbox Placement Testing: Using seed lists to determine whether your emails land in the inbox, promotions, or spam.
  • IP/Domain Reputation: Checking if your sending reputation is helping—or hurting—you.
  • Blacklist & Spam Traps: Identifying whether your domain or IP is flagged on blacklists or triggering spam traps.

2. Data & Compliance Review

Are your metrics aligned with best practices?

We’ll evaluate:

  • Internal KPIs: Open rates, bounce rates, and unsubscribe rates.
  • Bounce Analysis: Types, rates, and error codes.
  • Third-Party Metrics: Spam rates and provider insights through tools like Google Postmaster.

3. Content Analysis

Is your email content holding you back?

We’ll analyze:

  • Text-to-Image Ratio: Ensuring the balance between visuals and text is optimal.
  • Spammy Language: Removing words or phrases that trigger spam filters.
  • Link Quality: Verifying your links are trustworthy.
  • Email Size: Ensuring your email isn’t too “heavy” for providers.
  • Readability: Optimizing font sizes, colors, and design clarity.
  • Compliance: Ensuring you meet CAN-SPAM and GDPR regulations.

What Is Included in a Comprehensive Audit?

At the end of the audit, you’ll have a crystal-clear picture of your email health and an actionable plan to fix it.

Here’s what’s included

  • A detailed PDF report summarizing every issue and solution.
  • Deliverability performance review to highlight what’s holding you back.
  • Authentication checks for SPF, DKIM, DMARC, and DNS—and fixes if needed.
  • Reputation repair to rebuild trust with email providers.
  • Blacklist removal support if you’ve been flagged.
  • Spam trap recommendations to protect your sender score.
  • Content optimization guidelines for spam-free emails.
  • Data management tips to reduce bounces and boost engagement.

Timeline & Support

The process takes 7–15 days.
In less than two weeks, you’ll know exactly what’s broken and how to fix it—for good

Let’s Fix Your Deliverability Issues Together

Every day your emails land in spam, you’re losing sales, customers, and credibility.

It’s time to stop guessing and start fixing.

Contact us today at deobroto@inboxadviser.com to schedule your email audit. Let’s get your emails where they belong—in the inbox.